‘From Virgin to Vintage’, a short film I did for Denham, telling the story of my long break-in process.

Denham’s aging washes represent a careful bandwidth of light-to-dark laundry treatments inspired by actual archive jeans with 1, 2 and 3 years of natural aging. It is the shortcut to the break in & fade pattern of a premium Denham jean after 1, 2 or 3 years of regular wear.
I tried to create this shortcut myself, but after 3 years of breaking in and fading the jean I realized I was wasting my time.